Social Media Marketing
Latin American Facebook Users By Country, 2010-2014 [CHART]
The greatest overall number of users this year are in Brazil, where 41.5 million internet users will access a Facebook account at least monthly.
Read MoreFacebook Timeline & Content Engagement By Post Type [CHART]
During the 2012 Facebook Marketing Conference, the company said that when a brand posts an update to Facebook, only 16% of its fans actually see the content.
Read MoreRetargeting Tactics Coupled With Search Retargeting [CHART]
The vast majority (93.5%) also retargeted off website activity, and more than a quarter looked to other digital touchpoints like social media (29%) and email (25.8%) for retargeting opportunities.
Read MoreTactics Coupled With Retargeting [CHART]
ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting.
Read MoreNetflix Statistics [PRESENTATION]
This presentation from Reed Hastings about Netflix Business Opportunity is loaded with statistics about the streaming video service.
Read MoreImportance Partisans Place On Social Media's Role in Politics [CHART]
Democrats who use social networking sites are more likely than Republicans or independents to say the sites are important for politics.
Read More10 Best Ways To Reach College Students [CHART]
42% of college students say that TV ads are the most effective type of advertising, far outstripping their closest competitors, magazine (10%) and Facebook (8%) ads.
Read MoreLead Generating Digital Channels [CHART]
Search-engine optimization (SEO) is the digital marketing channel with the biggest impact on lead generation for both B2B and B2C companies.
Read MoreLatin American Social Network Penetration By Country, 2010-2014 [CHART]
In Latin America, social networking growth will be slightly below the worldwide average, but still represent a healthy 18.5% increase in users this year.
Read MoreExclusive Social Media Content For Magazine Subscribers [CHART]
Many young magazine readers who use social media see potential for Facebook and Twitter exclusives from the magazines they read.
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