Social Media Marketing
Digital Retail Tools' Effect On Product Trials, September 2012 [CHART]
36% of US consumers surveyed who follow a retailer on social media said that the retailer’s updates had led them to try a new product they had not bought before.
Read MoreSocial Media Impact By Company Revenue, September 2012 [CHART]
More than 7 in 10 companies agree that measuring the impact of social media marketing is very difficult.
Read MoreImportance Of Social Media To Companies By Company Revenue [CHART]
73% of companies with annual revenues of less than $150 million agree that social media is integral to their marketing mix.
Read MoreUse Of Mobile Content, April vs. July 2012 [CHART]
During the 3-month average ending in July 2012, 37.9% of US mobile subscribers accessed a social networking site or blog on their device.
Read MoreWasting Time At Work [INFOGRAPHIC]
This infographic by TrackVia details just how people waste time at work, and it ain’t social media that’s killing productivity.
Read MoreeSaving, September 2012 [CHART]
Roughly 4 in 5 online US consumers say they regularly share or swap coupons and deals with their friends and family.
Read MoreEffect Of Social Media Sites On Political Views [CHART]
Just 16% of respondents said they had changed their views about a political issue after discussing it or reading posts about it on a social networking site.
Read MoreB2B & B2C Social Media Leads & Sales By Channel [CHART]
9 in 10 digital marketers are spending on social media, and 8 in 10 say they have generated leads or sales from their activities, with performance varying by company type and social network.
Read MoreMobile Advertising Post-Click Actions, 2011 [CHART]
Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign.
Read MoreLuxury Advertisers Who Will Increase Use Of Digital, By Format [CHART]
Video and mobile topped the list of formats luxury market advertisers expected to increase their use of this year, with more than two-thirds planning to do so.
Read More