Social Media Marketing
Top Social Media Sites Where Brands Have A Presence, August 2012 [CHART]
The companies surveyed were most likely to be active on Facebook and Twitter (86% each), followed by YouTube and LinkedIn.
Read MoreTrackable Social Media Influence, August 2012 [CHART]
57% of companies around the world said the deepest level at which they could track the effectiveness of social media marketing was in terms of engagement.
Read MoreFood-Related Content That Appeals To Female Bloggers vs. Bland, Ordinary, Everyday Internet Users, May 2012 [CHART]
Recipes are one of the most sought-after pieces of food content online. In a May BlogHer survey, 89% of internet users interested in food content went online for recipes.
Read MoreLeading Influences Of Decision To Purchase New Food/Beverage Brand [CHART]
Food and beverage is one of the few purchase categories that requires daily decision-making, and purveyors of consumer packaged goods (CPG) have long been there to provide answers.
Read MoreLeading Multitainment Activities, Q2 2012 [CHART]
Simultaneous usage was more task-based than entertainment-focused.
Read MoreSocial Business Integration Among SMBs, March 2012 [CHART]
Of those that used or planned to use social media, 37.7% already integrated social media into the company website and 22.2% did so within marketing processes.
Read MoreSMBs' Social Media Channels, March 2012 [CHART]
When it comes to the specific social channels SMBs are using, Facebook, not surprisingly, tops the list, with 26% of small businesses and 38% of medium-sized businesses saying they used a company Facebook page.
Read MoreSMBs Use Of Social To Engage With Customers & Prospects [CHART]
Only 24% of US small businesses, those with between 20 and 99 employees, said they used social media to engage with customers and prospects in a strategic and structured way.
Read MoreMen Are Cheap On Facebook [INFOGRAPHIC]
This infographic by Kenshoo illustrates why it’s better to target men with Facebook ads.
Read MoreAge & Gender Of Reddit Users [CHART]
Looking to demographics, Reddit is actually populated by mostly young, somewhat male denizens, so it’s actually more like a frat house than anything else.
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