Social Media Marketing
Why People Follow Brands On Social Networks By Product Category, April 2011 [CHART]
Only 26% of social network users followed alcoholic beverage brands because they wanted discounts or coupons.
Read MoreDigital Influences On Branding Among Millennial Shoppers, Q2 2012 [CHART]
Millennial shoppers were more than three times as likely as the overall panel to be influenced by blogs and social sites.
Read MoreSocial Media Use Of Wine-Drinkers By Site & Generation, June 2011 [CHART]
73% of regular American wine consumers were Facebook users.
Read MoreTop Social Media Marketing Investments, July 2012 [CHART]
66% of marketers were investing in increasing their social media presence across different platforms & 56% were increasing the frequency of content published.
Read MoreSocial Media Metrics For Brand Effectiveness, Revenue & Engagement, July 2012 [CHART]
Counting fans was still an important tactic for almost all US marketers (96%). A large percentage of respondents were also measuring traffic to their websites (89%), customer satisfaction (66%) and new customers (62%).
Read MoreTop Business Objectives For Social Media, July 2012 [CHART]
78% cited better customer engagement as a leading business objective, followed by 51% who said revenue generation was a lead objective.
Read MoreSocial Media Strategies, October 2012 [CHART]
Marketers appear to value social media more for customer engagement than for reaching new audiences.
Read MoreBeyond Social Media: Twitter Trips, Caribou Coffee, & Are You Happy, Really?
Beyond Social Media Oct 9 – KitchenAid & MLB #fail on Twitter. How could it happen? Who’s doing social right? Do you know if you’re happy? We’ll tell you how to tell. Plus: Shiny new objects.
Read MoreJob Seekers On Facebook [INFOGRAPHIC]
Facebook is the social network of choice among the US workforce, with 83% having Facebook profiles.
Read MoreContent Consumption Growth Drivers In Media & Entertainment Industries, 2012 [CHART]
Mobile devices topped the list when CEOs were asked about the biggest drivers of growth in content consumption over the next three years.
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