Social Media Marketing
Mom's Against The World…And Their Mobile Activities, February 2012 [CHART]
As many as half of all moms with children under 18 in the household will use mobile devices to access social networks in 2012.
Read MoreMobile Movie Going Activities, September 2012 [CHART]
Mobile devices play key roles for many moviegoers, from helping them research films to letting them watch movie trailers.
Read MoreSites Whose Recommendations Have Influenced Female Social Media Users To Purchase, February 2012 [CHART]
Internet users followed more retailers on Pinterest (9.3) than on Twitter (8.5) or Facebook (6.9) in March 2012.
Read MorePinterest vs. Tumblr Users By Generation, July 2012 [CHART]
Pinterest launched in March 2010 and by January 2012 was pulling in 10 million unique monthly visitors.
Read MoreObama vs. Romney Online Presence, November 2012 [TABLE]
President Obama had more than 3 times as many estimated website viewers in October than Governor Romney (8.6 million vs. 2.6 million), resulting in far greater reach among internet users (0.1124% vs. 0.048%).
Read MoreGlobal PR Investments By Practice Area, Q3 2012 [CHART]
41.7% of global in-house marketing and communications professionals report that their companies’ PR investments were unchanged in Q3 2012.
Read MoreBig Data Drove Obama's Victory
On TV the Obama campaign was able to buy 14% more efficiently, to make sure they were talking to their persuadable voters.
Read MoreeBay & Amazon The Most Pinterestable eTailers [CHART]
14% of Pinterest visitors shopped on eBay during the same session after engaging with Pinterest.
Read MoreBeyond Social Media: Social Democracy & Newspaper Paywalls [PODCAST]
This week’s highlights of social use during the election, the corporate reputation list, and newspaper paywalls.
Read MoreAmericans Whose Political Opinions Have Been Influenced By Social Media, September 2012 [CHART]
More than a quarter said social media had influenced their political opinions.
Read More