Social Media Marketing
Facebook's Mobile Engagement, January – September 2012 [CHART]
Mobile users accounted for 24% of all new page likes in September. That represents a rapid jump from just 5% share 6 months earlier.
Read MorePreferred Social Logins, Q3 2012 [CHART]
Facebook was again the leading option in Q3 2012 for social logins, among online users who opted to use a social network identity to speed up registration on sites across the web.
Read MoreOnline Acts Prompted By Watching Fortune 500 Brand Video Ad, August 2012 [CHART]
A visit to a brand’s Facebook page was the most common action taken after watching an online video ad, at least for US viewers watching an opt-in ad from a Fortune 500 brand.
Read MoreFollower Growth Among Twitter Users That Mention Brands, January 2011 – June 2012 [CHART]
The average number of followers boasted by Twitter users that mention top brands grew sharply in the first half of 2012.
Read MoreFacebook Has Decreased Average Page Reach By 40% [CHART]
Data shows an average 10% drop in reach for Facebook page posts.
Read MoreBeyond Social Media: The Big Data Election & Of Generals & Emails [PODCAST]
This week’s highlights include the Obama campaign’s use of Big Data, the emails of General John Allen, and the Wildfire app.
Read MoreSearch Optimizing The Election [INFOGRAPHIC]
This infographic from Rosetta looks at the 2012 presidential election search wars.
Read MoreSmall Business Social Media Spending [INFOGRAPHIC]
This infographic from VerticalResponse looks at what small businesses are spending on social media.
Read MoreBuilding YouTube Audiences [INFOGRAPHIC]
This infographic by FanBridge takes a look at how YouTube channel owners are building audiences.
Read MoreFree vs. Paid Use Of Social Media By SMBs, October 2012 [CHART]
Facebook (68.7%) leads among free social media platforms that small and medium businesses (SMBs) use for marketing.
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