Social Media Marketing
Beyond Social Media: Oprah's Ill-Advised Surface Tweet & Facebook's Bait & Switch [PODCAST]
This week’s highlights include Oprah’s ill-advised Surface love from her iPad, Facebook’s advertising bait & switch and Ben & Jerry’s Instagram campaign.
Read MoreGlobal Social Login Preferences, Q4 2009 – Q3 2012 [CHART]
Facebook hasn’t always been the most popular service offering social login to other sites.
Read MoreWeekly Hispanic Communication Technology Use, March 2012 [CHART]
Online Hispanics averaging 4.0 hours per week on social networks, vs. 3.7 hours for online non-Hispanics.
Read MoreUS Hispanic Social Media Use, 2010-2014 [CHART]
Although Hispanics overall post lower-than-average social networking penetration, online US Hispanics are social mavens.
Read MoreGlobal Social Video Ad Views, Q1 2011-Q1 2012 [CHART]
Marketers are starting to move past the interruptive model of the 15- or 30-second pre-roll ad and toward a broader strategy that includes longer opt-in videos with built-in sharing capabilities.
Read MoreCustomer Acquisition SMB Marketing Tactics, November 2012 [CHART]
Leading the pack of customer acquisition tactics by SMBs are personal relationships and networking (95%) and tradeshows and industry events (89%).
Read MoreRacist Tweets [MAP]
During the day after the 2012 presidential election Floating Sheep took note of a spike in hate speech on Twitter referring to President Obama’s re-election.
Read MoreSocial Customer Service Use By Generation, October 2012 [CHART]
47% of American social media users aged 18 and older have used “social care.”
Read MoreConsumer Attitudes Toward Marketing & Advertising, October 2012 [CHART]
Ads should tell a unique story rather than just try to sell, agree 73% of US consumers.
Read MoreDefinitions Of Big Data, October 2012 [CHART]
Almost two-thirds of professionals around the world say that the use of information (including big data) and analytics is creating a competitive advantage for their organizations.
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