Social Media Marketing
Most Effective Types Of B2B Content For Improving Sales/Marketing Effectiveness, May 2012 [CHART]
Social media ranked with articles on brand websites as the leading content marketing tactics, used by 84% of respondents each.
Read MoreBeyond Social Media: POTUS Rocks Twitter [PODCAST]
This week’s highlights include President Obmaa’s use of social media during the fiscal cliff debate; $500 an ounce caviar in a vending machine; a lame game from TomTom & have sponsored posts screwed the pooch?
Read MoreMost-Shared Social Video Brands Of 2012 [INFOGRAPHIC]
This infographic by Unruly lists the brands with the most social videos of 2012.
Read MoreBeyond Social Media: Old Spice Saves The World [PODCAST]
This week’s highlights include Old Spice Saves the World: The Perils of Owned Media; Corporate Social Media Cluelessness; the real key to customer satisfaction.
Read MoreCustomer Acquisition Tactics Of SMBs, November 2012 [CHART]
Leading the pack of customer acquisition tactics: personal relationships & networking (95%), tradeshows & industry events (89%), & in-person events (86%).
Read MoreMost Valuable Big Data Sets For Consumer Goods/Retail Industry, February 2012 [CHART]
Senior executives ascribed much greater value to point-of-sale and social media data for retail and CPG companies compared to other industries.
Read MoreBest Source For Marketing & Advertising, October 2012 [CHART]
US consumers and marketers alike cited newspapers and TV as the best source of marketing and advertising.
Read MoreSelect eTailing Tactics of Leading Retailers, 2011 & 2012 [CHART]
The majority of online purchases still occur on the desktop, but smart phone and tablet commerce are assuming greater prominence.
Read MoreHow People Plan To Use Social Media For Holiday Shopping, September 2012 [CHART]
47% of US internet users planned to use reviews in their holiday shopping.
Read MoreHow Social Media Is Used For Holiday Gift Ideas, October 2012 [CHART]
Reviews were the primary way US internet users would be using social media this holiday season for gift ideas.
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