Social Media Marketing
B2C Mobile Marketing Tactics, November 2012 [CHART]
The majority of US business-to-consumer (B2C) marketers rely on mobile advertising rather than mobile marketing tactics.
Read MoreConsumer Attitudes Toward Social Media Marketing, November 2012 [CHART]
Almost half of consumers welcome social media marketing messages from brands they follow.
Read MoreLinkedIn Facts & Figures [INFOGRAPHIC]
This infographic by Website-Monitoring.com compiles the numbers driving LinkedIn’s success.
Read MoreSocial Business Innovation, November 2012 [CHART]
Among companies experienced in social innovation, 57% use social business for internal collaboration, but that will reach 78% over the next 2 years.
Read MoreBrand Engagement Perceptions: Consumers vs. Marketers, November 2012 [CHART]
49% of marketers rate forwards or shares of content online as a strong influence on their engagement measures; 15% of consumers feel invested that way.
Read MoreTwo-Thirds Find Mobile Ads Annoying, Forrester Study Finds [REPORT]
Two-thirds of consumers found mobile ads annoying, higher than the percentage of respondents who said they are annoyed by TV and web-based advertising.
Read MoreMobile Screens & Social Sharing, October 2012 [CHART]
About 49% of sharing on 10-inch tablets was conducted via email, compared with 30% on mini tablets.
Read MoreMillennial Consumers' Online Activities, 2012 [CHART]
Beyond simply logging on to view their feed, six in 10 Millennials had visited a friend’s page or profile during the previous 30 days.
Read MoreHow Internet Users Feel About Marketing At Social Media Sites, September 2012 [CHART]
The annoyance rate of consumers who saw ads from brands they followed was 11%.
Read MoreSocial Media Sites Used By Marketers vs. Everyone Else, September 2012 [CHART]
Marketers need to make sure they are not overcommitting to social channels & that their actions on social media are aligned with consumer preferences.
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