Social Media Marketing
Firefox 2012 [INFOGRAPHIC]
This infographic from Mozilla illustrates Firefox by the numbers in 2012.
Read MoreBeyond Social Media: Take This Job & Shove It, Montana [PODCAST]
This week’s highlights include a Facebook status update fail by Montana tourism; 3D Printable guns; 50 Shades Of Chicken and shoppable videos.
Read MoreNew Marketing Channels Being Considered In The Next Year [CHART]
62% tabbed social media tools such as interactions, fan pages, social analytics, and social ad targeting.
Read MoreB2B Lead Quantity & Quality By Channel, December 2012 [CHART]
4% rated leads generated from print, radio &TV ads as high quality, tied with display/CPM advertising at the bottom of the list of 14 identified channels.
Read MoreTravel Review Site Influence On Travel Purchases By Age, June 2012 [CHART]
Nearly a third of travelers ages 21 to 34 who read travel review websites said those sites had ‘much influence’ on their travel plans.
Read MoreMarketing That Prompts Mobile Device Actions, October 2012 [CHART]
TV ads were the No. 2 reason consumers turned to their mobile devices for actions such as brand searches, app downloads or visiting brand sites.
Read MoreHow Online Presence Prompts Physical Visits To Retailers [CHART]
Ninety-one percent of consumers ‘have gone into a store as a result of an online experience.’
Read MoreAd Agency Use Of Social Media, Q3 2010 – Q3 2012 [CHART]
91.9% of agencies say they’re tapping social media for their clients’ campaigns.
Read MoreSocial Media Job Responsibilities, November 2012 [CHART]
Social media duties are treated more as add-on job functions, and don’t often get a dedicated internal team.
Read MoreMobile Device Users Attitudes Toward Ads By Medium, November 2012 [CHART]
Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.
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