Social Media Marketing
Twitter Customer Service Of Top 100 Global Brands, December 2012 [CHART]
The world’s top 100 brands are almost universally using Twitter, although far fewer are actively engaging in customer service over the platform.
Read MoreFrequency With Which Consumers Sever Social Connections With Brands, October 2012 [CHART]
Though around two in five internet users ended their social connections with brands at least ‘sometimes,’ slightly more reported doing so only ‘rarely.’
Read MoreWhy Consumers Sever Connections With Brands On Social Media, October 2012 [CHART]
One-third of US internet users who had ended a social connection with a brand did so because the company simply posted too many updates.
Read MoreMost Effective Email Segmentation Methods, 2012 [CHART]
Email list segmentation by demographics was the most popular technique used by marketers in 2012.
Read MoreEmail Marketing Techniques, 2012 [CHART]
85% of marketers are using list segmentation and targeting for their email campaigns.
Read MoreTime Spent With Mobile Apps By Category, November 2012 [CHART]
US consumers spent an average 127 minutes on mobile apps per day. That’s up 35% from 94 minutes spent per day in December 2011.
Read MoreMillennials & Branded Entertainment, December 2012 [CHART]
4 in 10 Millennials from around the world want brands to allow them to influence their products (co-creation).
Read MoreSmall Businesses & Social Media Use, December 2012 [CHART]
Just 35% of the respondents said they are actively using social media, although 16% are interested in learning how to use social.
Read MoreActions Prompted By Social Ads By Race, December 2012 [CHART]
While 1 in 3 social media users agree that ads on social networking sites are more annoying than other online ads, 15% have shared a social ad.
Read MoreTime Spent Using Social Media, July 2011 vs July 2012 [CHART]
In July 2012, Americans spent 32.7 billion more minutes accessing social media sites than in July 2011.
Read More