Social Media Marketing
Ad Agency Interest In Social Media By Sites, Q3 2009 – Q3 2012 [CHART]
Q3 2012 findings from media buying and solutions provider STRATA showed 91.9% of ad agencies were using social media.
Read MoreMobile Content Activities, June 2012 [CHART]
Game playing topped the list of mobile content activities among US tablet owners in June 2012, with 59% of respondents having done this activity.
Read MoreMobile, Online Casual & Social Gamers, 2010-2014 [CHART]
US audiences for mobile games are growing rapidly, while audiences for social and online casual gaming are expected to grow more modestly.
Read MoreB2B Online Strategies, December 2012 [CHART]
Among B2B companies, search engine optimization (SEO) is the most popular of 7 identified online marketing strategies, though social media is close behind.
Read MoreMobile Video Sharing, December 2012 [CHART]
92% of mobile consumers shared video content with others (49% at least weekly), with social media posts (56%) being the primary way of sharing.
Read More2012's Top 10 Facebook & Twitter Trends [TABLE]
The Presidential election topped the list of US events that generated the most buzz on Facebook.
Read MoreUnliking Brands Behavior, December 2012 [CHART]
1 in 3 social media users have stopped following or “un-liked” a company or brand on a social network.
Read More2013 Marketing Budget Increases By Channel [CHART]
45% of business leaders expect to increase their marketing budgets in 2013.
Read MoreFacebook Post Reach By Post Type, August – October, 2012 [CHART]
Research from Socialbakers indicates that post types not only see varying engagement rates, but also different levels of organic reach.
Read MoreMost Engaging Facebook Posts By Content Type, November-December 2012 [CHART]
HubSpot has indicated that Facebook photos generate higher engagement than the average post and new data fromSocialbakers supports this finding.
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