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Social Media Marketing

Why Some Arts Organizations Don't Use Social Media [CHART]

Less than 4% of arts organizations are not currently using social media.

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Value Of Social Media To Arts Organizations [CHART]

58% of the arts organizations that use social media believe social media is worth the time their organization spends on it.

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Effect Of Social Media On Arts Organizations [CHART]

Fifty-six percent of the social-media-using arts organizations say it has a major impact on boosting their organization’s public profile.

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How Arts Organizations Use Social Media [CHART]

82% of the arts organizations use social media to engage with audiences before, during, and after events.

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Frequency Of Social Media Posts By Arts Organizations [CHART]

Almost half (45%) of arts organizations say they are posting to social networks daily.

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Number Of Social Media Sites Arts Organizations Use [CHART]

The majority of arts organizations that use social media — 56% — have a profile on between four and nine social media sites.

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Top Social Media Sites Arts Organizations Use [CHART]

Facebook is the most common social media site used, with 99% of arts organizations saying that they have a profile on this site.

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How Arts Organizations Use Their Website [CHART]

The most common activities relate to posting and sharing content: 94% of these arts organizations use their website to post photos, 81% are posting or streaming video.

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Arts Organizations' Confidence About Their Tech Competence [CHART]

60% of arts organizations say they are about average in their internet and social media abilities.

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Social & Casual Games In 2012 [INFOGRAPHIC]

This infographic by Rebel Entertainment shows how social games left their mark in 2012.

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