Social Media Marketing
Consumer Electronics Buyers' Preference For Consumer Reviews By Review Type, January 2013 [CHART]
When it comes to purchasing consumer electronics (CE), the vast majority (94%) of buyers conduct at least a single activity to form an opinion about a product, and searching for reviews online is the primary way they seek out product opinions, reading an average of 11 reviews before choosing a product.
Read MoreSmart Phone Behaviors By Parents & Childless, January 2013 [CHART]
Smartphone users with children under 18 in their household are more likely than those without to use their devices for a variety of activities.
Read MoreConsumer Electronics Buyers Evaluation Of Consumer Reviews, January 2013 [CHART]
Consumer electronics buyers heavily rely on reviews when making purchase decisions.
Read MoreComputer vs Smart Phone Behaviors, January 2013 [CHART]
Emailing emerged as the most common action on a computer, with 90% either sending or reading personal or work emails.
Read MoreBeyond Social Media: Huh, Mercedes? [PODCAST]
This week’s highlights include the first Facebook Poke ads, Mercedes strange commercial, Cinemark Cinema’s thoughtless inventation, and much more.
Read MoreTime Spent On PCs vs Smart Phones By Content Type, July 2012 [CHART]
eMarketer estimates that 1.7 billion people around the world will access the internet via a mobile device in 2013.
Read MoreFrequency Of Mobile Video Sharing, November 2012 [CHART]
16% share mobile video content every day, and another 33% do so on a weekly basis.
Read MoreHow People Share Video From Their Mobile Phones, November 2012 [CHART]
92% of mobile video viewers said that they share mobile video content with others.
Read MoreContent eShoppers Trust When Researching Products, October 2012 [CHART]
48% of online shoppers said they trusted content from brand websites.
Read MoreArts Organizations' Use Of Technology For Staffing & Recruiting [CHART]
Eighty-eight percent of arts organizations post job openings online and on social media.
Read More