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Social Media Marketing

Time Spent Online By Gender & Generation, 2011 vs 2012 [CHART]

Online Americans spent slightly more than one day a week online last year, increasing their average online time by 3 hours to 26 hours.

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Holiday eCommerce Traffic Sources, January 2013 [CHART]

Only 2% of traffic to retailers during the holiday season came from social networks.

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Brand-Connected Consumers' Attitudes Regarding Social Feedback, January 2013 [CHART]

8 in 10 consumers digitally engage with brands, while one-quarter are brand-connected consumers who both post to and about brands online at least once a week.

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Marketing Investment Opinions: Consumers vs. Marketers, January 2013 [CHART]

Consumers and marketers disagree on where companies should invest more of their marketing time and resources to improve customer loyalty.

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Americans' Engagement With Brands On Social Networks By Demographic, January 2013 [CHART]

47% of Americans agree that they follow or engage with at least one brand on a social networking site.

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Reasons People Bypass Social Logins, December 2012 [CHART]

Simply not wanting one’s every online move posted to social networks was named by four out of 10 respondents as the reason they avoided social logins.

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Benefits Of Social Logins, December 2012 [CHART]

47% of US internet users have never logged in to a website or mobile app using social sign-in.

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Generation V Social Network Behavior, February 2012 [CHART]

Social networking is also becoming more common among kids, despite being strictly forbidden for those under 13. Once again, gaming is one of kids’ favorite social media activities.

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Physicians' Online Content Consumption, Q1 2012 [CHART]

The most time spent online by US physicians was for so-called Health Care Providers content.

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Time Spent Online By American Physicians By Category, Q1 2012 [CHART]

The internet has become an integral part of clinical practice, allowing physicians to stay up to date on healthcare treatments, medications and payer guidelines.

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