Social Media Marketing
Non-Traditional Retail Marketing, January 2013 [CHART]
Retailers have mostly favored hosted social networking sites (75%), but are far less likely to have implemented other strategies such as SMS (40%), 2D barcode scanning by customer smartphones (30%), and location-based social networking (29%).
Read MoreB2B Social Media Lead Generation & Traffic, 2012 [CHART]
While social media remains somewhat of a bit player in driving B2B website traffic, it accounted for about 5% of leads in 2012.
Read MoreMost Disruptive Media & Marketing Trends, January 2013 [CHART]
Mobile outpaced other hot trends such as social media (13%), digital (12%), free information/free content (6%), and big data (4%).
Read MoreB2B Conversion Rates By Website Traffic Source, 2012 [CHART]
Of the various drivers of B2B website traffic, email has by far the highest conversion rate.
Read MoreConcern Over Authenticity Of Online Reviews Of Consumer Electronics, September 2012 [CHART]
Four-fifths of survey participants reported having felt concern about the authenticity of online reviews.
Read MoreHow People Find Consumer Electronics Reviews, September 2012 [CHART]
Consumers hungry for reviews are most likely to search for them online.
Read MoreConsumer vs. Professional Reviews' Influence Over Electronics Purchase By Device, September 2012 [CHART]
Shoppers were more likely to pay attention to consumer reviews than professional reviews across every product category.
Read MoreOnline Channels That Prompt Television Viewership By Generation, September 2012 [CHART]
Facebook had the greatest influence on getting people to watch a show—46% said they picked up a show as a result of the social network.
Read MoreHow People Talk About TV By Generation, September 2012 [TABLE]
For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue.
Read MoreTypes Of Online Advertising SMBs Plan To Pay For In 2013 [CHART]
Local digital budgets will go primarily to targeted display ads and paid search, which together will account for 60% of total local digital advertising.
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