Social Media Marketing
Twitter User Demographics [TABLE]
The percentage of internet users who are on Twitter has doubled since November 2010, currently standing at 16%.
Read MoreDemographics Of Social Networking Users [TABLE]
Internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to do so (83%).
Read MoreSelect Social Media User Demographics, February 2013 [CHART]
Facebook, which (surprise!) ranks as the most popular social network, used by 67% of respondents, proves particularly appealing to women (72%).
Read MorePerceptions Of Social Media Marketing, February 2013 [CHART]
Social media is important to an organization (94%) and it enhances awareness of their brand (92%).
Read MoreMedia Spend Efficiency By Channel, Q4 2012 [CHART]
Social vastly outperforms portals, networks, and exchanges in ad reach efficiency – a measure that refers to their ability to reach exclusive users at the lowest cost.
Read MoreMarketing Channels Important To Women Entrepreneurs, 2013 [CHART]
54% of female business owners say their website is very important to their 2013 marketing investment plans, and another 31% say it’s somewhat important.
Read MoreConsumer Attitudes About Online Monitoring By Generation, February 2013 [CHART]
64% of 18-24-year-olds want companies to respond to them when they talk about them online.
Read MoreBehavior Of Twitter's Mostly Mobile Users, February 2013 [CHART]
These Primary Mobile Users are 57% more likely to compose original tweets, 63% more likely to click on links.
Read MoreAmerican Small Business Content Marketing Plans, 2013 [CHART]
More than half of respondents cited articles, social media content, blog posts and video as likely to play a larger role in 2013.
Read MoreAmerican Small Business Marketing Budget Allocation By Tactic, November 2012 [CHART]
Small businesses in particular seem to rely on content marketing because it can be extremely cost effective.
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