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Social Media Marketing

House Of Cards Twitter Chatter [CHART]

Not surprisingly, the use of a #HouseOfCards hashtag is very low, considering Netflix has never promoted its use.

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The State Of Infographics [INFOGRAPHIC]

This infographic by Nowsourcing illustrates the effectiveness of infographics as a marketing tool.

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Trusted Sources Of General News & Information [CHART]

Trust in media is up five percent over last year, with search engines and traditional media topping the list: 58 percent overall said they trust those sources for news and information.

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Marketing Strategies Gaining Favor In 2013 [CHART]

More than eight in 10 of those polled named mobile media as a target for increased focus, while just over three-quarters of respondents said the same for social media.

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Time Spent On Social Media By Site, December 2012 [CHART]

While Facebook dominated at 83% share, Tumblr occupied the second spot (5.7%), more than Pinterest (1.9%), Twitter (1.7%), and LinkedIn (1.4%) combined.

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Social Brand Advocate Demographics, February 2013 [TABLE]

Social media brand advocates are 18% more likely than the average adult to be female, 79% more likely to be Millennials (18-29), and 27% more likely to be Gen Xers (30-44).

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Facebook User Demographics [TABLE]

Facebook remains the most-used social networking platform, as two-thirds of online adults say that they are Facebook users.

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Tumblr User Demographics [TABLE]

Just 6% of online Americans use Tumblr.

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Instagram User Demographics [TABLE]

Thirteen percent of internet users are taking and sharing pictures with Instagram.

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Pinterest User Demographics [TABLE]

Pinterest, the online pinboard, has attracted 15% of internet users to its virtual scrapbooking.

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