Social Media Marketing
Beyond Social Media: Geico's Sexy Pig, Calvin & Hobbes Takedown & Oscar Tweetjacking [PODCAST]
This week’s highlights: Le Cordon Bleu Social; a Horse meat scandal; Million Moms cry bestiality; Calvin & Hobbes mashedup & taken down & Oscar tweetjacking.
Read MoreEffectiveness Of Social Channels Recruiters Use For Placing Candidates, 2011 & 2012 [CHART]
Last year, 93% of recruiters placed a candidate using LinkedIn.
Read MoreChannels North American Recruiters Expect To Use More In 2013 [CHART]
82.6% of recruiters said they planned to use LinkedIn more than they did already.
Read MoreEffective Small Business Marketing Tactics, April & October 2012 [CHART]
76% of small business owners are kept up at night by being preoccupied with how to attract new customers.
Read MoreFacebook Exchange vs Web Retargeting, H2 2012 [CHART]
A pair of studies have emerged looking at the performance of Facebook Exchange (FBX), a real-time bidding (RTB) marketplace for Facebook inventory.
Read MoreSocial Media Advertising Objectives, October 2012 [CHART]
54% of agencies and 39% of advertisers reported using social ads to do some mix of branding and direct response.
Read MorePercent Of Online Budget Allocated To Social Advertising, October 2012 [CHART]
Seven in 10 respondents said they would spend between 1% and 10% of their online budget on social ads, suggesting that for most it is a present, but not a dominant part of the marketing mix.
Read MoreChange In Social Media Ad Budgets In 2013 [CHART]
64% of US advertisers planned to increase their paid social media ad budgets this year, with just 2% saying they intended to spend less money in 2013 than they did in 2012 on paid social ads.
Read MoreOscars 2013 Social TV Chatter On Facebook [INFOGRAPHIC]
This infographic by Facebook illustrates some of the Social Television chatter that occurred during the Oscars broadcast.
Read MoreTypes Of Local Market Data Collected By Marketers, February 2013 [CHART]
Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it.
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