Social Media Marketing
eCommerce Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex eCommerce landscape.
Read MoreEffectiveness Of Small Business Technology Tools, March 2013 [CHART]
96% of small business owners say that technology is extremely (72%) or somewhat (24%) important to them in marketing their organization.
Read MoreWhy People Use In-Store Wi-Fi By Gender, Q4 2012 [TABLE]
More than nine in 10 American smart phone owners had used their device while at a physical store location.
Read MoreSocial Media Marketing Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex social media marketing landscape.
Read MoreAmerican Mobile, Social & Casual Gamers, 2010-2014 [CHART]
Social games are reaching a level of maturity, and therefore the numbers for monthly unique users are falling.
Read MoreAmerican Marketers' Use Of Facebook Exchange, January 2013 [CHART]
Only 12.8% of US marketers reported using the Facebook Exchange retargeting platform.
Read MoreFacebook vs. Non-Facebook Retargeting Advertising Clicks, H2 2012 [CHART]
As of December, Facebook garnered 45% of total retargeted clicks.
Read MoreFacebook vs. Non-Facebook Retargeting Impressions, H2 2012 [CHART]
Facebook is taking a substantial percentage of retargeted impressions, suggesting that brands are increasingly moving their retargeting campaigns onto the social site.
Read MoreMobile Advertising Post-Click Behavior, 2012 [CHART]
16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report.
Read MoreBeyond Social Media: Simcity Fail, Dove's "Real" Beauty & NBA's Social Slam Dunk [PODCAST]
This week’s highlights: Electronic Arts’ Simcity Fail; Dove’s “Real” Beauty App; Old Spice’s Director Of Marketing: Mr. Wolfdog; NBA’s Social Slam Dunk & more.
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