Social Media Marketing Archives - Page 210 of 344

Multitainment Behavior By Generation, March 2013 [TABLE]

81% of Americans almost always or always engage in another activity while watching their home TV, with that figure rising to a high of 88% among 24-29-year-olds.

Top Prompts For Trying New Fashion Retailers, March 2013 [CHART]

39% said they had tried out a new retailer in the previous 90 days, up 22% from 2011, and almost triple the 14% from 2010.

Social TV Activity By Country, March 2013 [CHART]

Across 12 countries examined, an average of 43% of respondents reported following social media conversations about a TV program on a companion mobile device while watching the program.

Online Moms Technographics [CHART]

More than eight in 10 of these women use social networking sites at least once per month, with three-quarters using Facebook specifically.

Baby Boomer Technographics [CHART]

Baby boomers accounted for more than one in five social network users and about the same share of Facebook users in 2012.

Generation X Technographics, 2012 [CHART]

Gen Xers use social networking sites on at least a monthly basis (74.5% did so in 2012), and nearly two-thirds used Facebook in particular (65.6%).

Twitter Buzz & TV Ratings, March 2013 [CHART]

For 18-34-year-olds, an 8.5% rise in Twitter volume corresponds with a 1% increase in TV ratings for premiere episodes.

Customer Service Channels & Expectations, March 2013 [TABLE]

Customer service channels are evolving, but 89% of consumers believe it’s important to be able to communicate with brands on any channel and still receive the same quality and efficiency of response.

Measuring ROI For Online Marketing Channels, January 2013 [TABLE]

In January 2013, the greatest percentage of companies reported a good ability to measure the ROI of paid search.

Millennials' Cross-Channel Behavior, March 2013 [CHART]

59% of consumers surveyed used more than one device to email in the 7 days prior to the survey and 60% used multiple devices to visit websites.