Social Media Marketing
Primary Uses Of Hashtags, April 2013 [CHART]
Hashtags are used primarily to communicate personal ideas and feelings (40.7%) and to search or follow categories and brands of personal interest (34.1%).
Read MorePerceived Risks Of Social Media Use Among Execs, March 2013 [CHART]
The use of social technologies might improve marketing effectiveness but there are risks that need to be weighed alongside the benefits, according to execs.
Read MoreUS Online Advertising Revenue Share At Major Ad Networks, 2011-2015 [TABLE]
Yahoo!’s share of net US display ad revenues is expected to decline again this year to 7.7%, down from 9% in 2012 and 11% in 2011.
Read MoreUS Online Display Advertising Revenue Growth At Major Ad Networks, 2011-2015 [TABLE]
The 18.1% growth expected this year for US display advertising is down somewhat from more robust rates of increase in 2011 and 2011.
Read MoreOnline Display Advertising Revenues At Major Ad Networks, 2011-2015 [TABLE]
The leader of the pack is Google, with $2.26 billion in net US digital display ad revenues in 2012 and $3.11 billion expected in 2013.
Read MoreFacebook Smart Phone Use By Weekday vs Weekend, March 2013 [CHART]
70% who use Facebook on their smart phone spend more than twice as much time doing so on the weekend (defined as Friday through Sunday) than on a typical weekday.
Read MoreTop Measurable Benefits Of Social Media According To Execs, March 2013 [CHART]
83% of executives from around the world surveyed in 2012 reported using at least one social technology, up from 72% in 2011.
Read MoreTwitter's Global US vs. Non-US Ad Revenues, 2011-2015 [TABLE]
The bulk of Twitter’s ad revenue is expected to continue to come from the US—about 83% this year, down from 90% in 2012.
Read MoreTwitter's Global Mobile Ad Revenues, 2012-2015 [CHART]
Twitter will earn $308.9 million in mobile ad revenue in 2013—which is more than the company earned in total, from any ad type, in 2012, when it made $138.4 million from mobile ads.
Read MoreTwitter's Global Ad Revenues, 2011-2015 [CHART]
More than half of Twitter’s ad revenues—about 53%—will come from mobile advertising this year, up from virtually no ad revenue from mobile in 2011.
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