Social Media Marketing Archives - Page 207 of 344

Time Spent On iOS & Android Devices By Activity, April 2013 [CHART]

Android and iOS smart phone and tablet users spend an average of 2 hours and 38 minutes per day on their devices.

Channel ROI Ratings, April 2013 [CHART]

75% of global marketers (primarily from the UK) rate SEO as “excellent” (32%) or “good” (43%) in terms of return on investment.

Public Relations Of Yesteryear & Today [INFOGRAPHIC]

This infographic from InkHouse Media + Marketing compares Public Relations then versus PR now.

B2B Marketing Budgets [INFOGRAPHIC]

This infographic by Ambassador illustrates how B2B marketers are spending in 2013.

Average Number Of Facebook Friends By Age, April 2013 [CHART]

62% of Americans aged 12 and up report having a profile on a social network, and Facebook is easily dominant, used by 58% of Americans of that age.

How Brands Foster Consumer Connectedness, April 2013 [CHART]

Asked what the brands they follow on social media do to make them want to stay connected to them, 70% said brands send them coupons for product discounts or free products.

Beyond Social Media: Macy's $1,453 Typo; Yelp Reviews; Prankvertising; Kevin Ware & Social Empathy [PODCAST]

This week: Macy’s $1,453 Typo; Yelp’s Filtered Reviews; Nike’s Winning Ad Lampooned; Prankvertising; Kevin Ware & Social Empathy; Silent Instagram Film Trailers; Punch Pizza Goes To Naples; HP’s Bouncing Cam; Blogging Rules; Shiny New Stuff & Daily Numbers.

Content Sharing Trends, April 2013 [TABLE]

The types of content that people share may be driven more by ego than anything else.

Click-Through Rates For Emails That Include Social Sharing, April 2013 [CHART]

Emails that include social sharing buttons have a click-through rate 158% higher than those do not (6.2% vs. 2.4%).