Social Media Marketing Archives - Page 206 of 344

US Display vs Native Social Ad Revenues, 2012-2017 [CHART]

While display will remain the dominant social media advertising unit, native ad formats (such as Twitter’s Promoted Tweets) should grow rapidly over the coming years.

Most Influential Ad Platforms For Automotive Purchase Decisions, March 2012 [CHART]

55% of respondents’ digital ad spending went to paid search engine marketing (SEM).

Types Of Data Marketers Would Like To Add To Customer Profiles, Q1 2013 [CHART]

71% of marketers were interested in adding predictive analytics around the lifetime value of customers to their customer data profile.

Effective Channels For Engaging & Attracting Small Business Customers, October 2012 [CHART]

77% said the site was well-suited both to engaging existing customers and attracting new ones.

Sites Most Likely To Influence A Purchase, December 2012 [CHART]

Facebook was the social network most likely to influence purchases among US internet users surveyed by Technorati in December 2012.

US Social Commerce Metrics For Select Sites, 2012 [TABLE]

Even if fCommerce did not work out for plenty of retailers, they are still positive about the role Facebook plays in social commerce.

Social Media Tactics Used On US Retail Websites, Q4 2011 & Q4 2012 [TABLE]

98% of US eCommerce merchants surveyed had a Facebook page in Q4 2012, and nearly the same number of respondents (97%) linked to Facebook from their site.

Preferred Social Logins, Q1 2013 [CHART]

Facebook was once again the leading option in Q1 2013 for social logins.

Multiscreen Behavior With Facebook & Twitter By Gender, March 2013 [CHART]

Women were slightly more likely than men to turn to social media while watching TV, traveling and exercising, and significantly more likely to do so while shopping.

Multiscreen Behavior With Facebook & Twitter, March 2013 [CHART]

More than eight in 10 Facebook users and about two-thirds of Twitter users used social networks while channel surfing.