Social Media Marketing
Promotional Plans Of American Pharmaceutical & Biotech Companies, June 2012 [TABLE]
33% of pharmaceutical companies are digital beginners.
Read MoreAmericans Who Use Social Media For Health Needs, 2011 & 2012 [TABLE]
Roughly 45% of US adult consumers used social media for health-related purposes in 2012.
Read MoreBeyond Social Media: Boston Marathon Bombing & Social Media Etiquette During Tragedies [PODCAST]
In this episode of Beyond Social Media, recorded one day after the Boston Bombing, the hosts debate the extent to which brands should comment on tragedies.
Read MoreWho People Share Customer Service Stories With, April 2013 [CHART]
62% of B2B and 42% of B2C customers purchased more after a good experience, while 66% and 52% respectively stopped making purchases after a bad experience.
Read MoreTop Elements Of Social Strategies, Q4 2012 [CHART]
Nearly two-thirds of social media professionals agreed that appropriate social media risk management procedures were in place in their organization.
Read MoreAverage Social Media Marketing Budgets Worldwide, 2012 [TABLE]
Companies dedicated between 20% and 37% of their total social media development spending to “internal social media” in 2012.
Read MoreAd Awareness By Generation & Context, April 2013 [CHART]
About half of consumers often (18.2%) or sometimes (33%) pay attention to online ads.
Read MoreSecond Screen TV-Related Behavior, April 2013 [CHART]
Among the most common is shopping for a product seen in an ad, by 19.4% of TV watchers who engage in second-screen activities.
Read MoreTeens' Favorite Social Networks, April 2013 [TABLE]
30% of teens name Twitter as their most important social network, close behind the 33% who tab Facebook.
Read MoreTop Local Markets For Digital Media Use, 2012 [TABLE]
Use of the internet for social networking was highest in Austin and Seattle (62% of each market’s population in the 30 days prior to the survey), while New Orleans topped the charts for newspaper website access (40%).
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