Social Media Marketing
Google+ Users By Country, Q2 2012 [TABLE]
More than 25% of internet users in 17 different countries accessed or posted on Google+ at least once a month that quarter.
Read MoreMost Useful Social Media Sites For Travel Planning, January 2013 [TABLE]
22% of respondents to TripAdvisor’s survey said they found Google+ to be the most useful social network for travel planning.
Read MoreSocial Media Sites Used For Travel Research, January 2013 [CHART]
40% of respondents that had used social media sites to research and plan their last trip looked to Google+, making it the second most popular social network after Facebook for travel research.
Read MoreWays Online Video Viewers Learn About Digital TV Programming, March 2013 [TABLE]
More than one-quarter of online video viewers 18 and older were informed via social sites about TV shows they could watch on the web.
Read MoreAmericans' Daily Time Spent With Digital Media, 2010-2012 [TABLE]
US consumers spent an average of 37 minutes daily on social networks in 2012.
Read MoreMost Effective Factors For Increasing Conversions, May 2013 [CHART]
Asked to rate a range of elements of the digital experience for their effectiveness in increasing conversion rates, a leading 39% of digital marketers from around the world pointed to social sharing.
Read MoreRetargeting Tactics Used By Media Buyers, February 2013 [CHART]
Site and search retargeting were tactics already in use by nearly all media buyers surveyed, whereas a significantly smaller 40% had started using FBX.
Read MoreChanges In Retargeting Budgets By Tactic, February 2013 [CHART]
The greatest percentage of media buyers (60%) expected to up their FBX investment.
Read MoreSocial Media Users Attitudes Toward Effectiveness Of Real-Time Event Marketing, March 2013 [CHART]
To be successful in real-time marketing, marketers and their agencies need to rethink the creative process.
Read MoreBrand Engagement On Pinterest, March 15 – April 15, 2013 [CHART]
Fashion and retail-related images are most likely to be pinned by the community, with brands pinning only 18% of content.
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