Social Media Marketing
Online Video Ad Effectiveness By Channel, May 2013 [CHART]
75% of ad agencies responding to a BrightRoll survey believe that video is equally or more effective than TV, and that’s up from 64% who believed that to be the case in last year’s survey.
Read MoreLocal SEOs' Views On Social Media, May 2013 [CHART]
More than 8 in 10 respondents believe that social either works well for certain business types (57%) or that it is very powerful (25%), up from 76% last year.
Read MoreFinancial Pros' Top Business Uses Of Social Media, Q1 2013 [TABLE]
Financial professionals also reported turning to social media most often in order to read up on commentary and expert insights on the finance world.
Read MoreFinancial Pros' Use Of Social Tools For Business & Pleasure, Q1 2013 [TABLE]
One-third of respondents said they used LinkedIn only for business purposes, compared with 2% of Facebook users and 3% of respondents on Twitter.
Read MoreGlobal Facebook User Penetration By Region & Country, 2011-2017 [TABLE]
By 2017, eMarketer estimates, 616 million internet users in Asia-Pacific will use Facebook at least monthly.
Read MoreGlobal Facebook Users By Region & Country, 2011-2017 [TABLE]
Asia-Pacific has had among the fastest growth rates for Facebook use in the past two years.
Read MoreGlobal Facebook User Growth By Region & Country, 2011-2017 [TABLE]
Facebook’s user base is not declining in mature markets such as the US, though some users may be spending less time on Facebook and more time on Instagram—which Facebook owns.
Read MoreGlobal Facebook Users & Penetration, 2011-2017 [TABLE]
Facebook will pass 1 billion active users worldwide in 2013 as the company sees particularly strong growth with its Asia-Pacific, Middle East and Africa, and Latin American users.
Read MoreRadio Listeners' Social Media Use, May 2013 [CHART]
83% of radio listeners in the US have a profile on a social networking site.
Read MoreAffluents' Source Of Financial Information On Social Media, May 2013 [CHART]
87% of Mass Affluents have used social media in the past year, with about three-quarters using Facebook, half using LinkedIn, and roughly one-quarter on Twitter.
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