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Social Media Marketing

Top Creepy & Weird Uses Of Loyalty Program Information, May 2013 [CHART]

Consumers find some uses of personal information for loyalty programs to be cool & exciting but others exceed privacy boundaries and are simply creepy and weird.

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Top Features Implemented On American Small Business Mobile Websites, March 2013 [CHART]

Of the 1/3 of small businesses that had optimized their websites for mobile, 70% had made the effort to also ensure their sites worked well with social media.

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Top Ways Small Businesses Use Mobile, March 2013 [CHART]

More than seven in 10 small businesses had used mobile technology for social media and email marketing.

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Beyond Social Media: Charles Ramsey Autotuned; Amy's Belligerent Bakers & Citizen Drone [PODCAST]

This week: Charles Ramsey autotuned; Amy’s belligerent bakers; citizen drones, Red Robin burgers, and Mall of America’s Vines.

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Change In Facebook Users' Activities By Device, Q1 2013 [TABLE]

Watching videos on Facebook saw among the biggest jumps in usage, with viewing increasing by 47% on both PC and mobile, and nearly doubling on the tablet.

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Top Social Media Sites Worldwide By Active Users, Q1 2013 [CHART]

Facebook remained the No. 1 social network worldwide, with just over half of internet users logging on to the site at least once a month in Q1 2013.

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Media Spend Channel Efficiency, Q1 2013 [CHART]

Social performed 65% better than the industry overall in delivering such quality users, and 33% better than the next-best channel, portals.

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Small Business' Mobile Technology Use, May 2013 [CHART]

66% of small businesses are putting mobile technology to use in some way to market and/or operate their businesses.

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Branded Vines More Likely To Be Shared Than Branded Videos [VINE]

According to a survey conducted by Unruly, branded Vines are four times more likely to be shared than branded videos and five Vine tweets are sent every second.

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Radio Listeners' Social Media Adoption By Generation, May 2013 [CHART]

Dove's Speak Beautiful Campaign

Compared to older generations, Gen V listeners have a strong affinity for emerging social networks such as Tumblr and Snapchat, and are less drawn to Facebook.

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