Social Media Marketing
Teens' Social Media Unfriending & Blocking Behavior, 2012 [TABLE]
Three in four (74%) teen social media users have deleted people from their network or friends’ list.
Read MoreTeens' Social Media Reputation Management Practices, 2012 [TABLE]
17% online teens say they have been contacted online by someone they did not know in a way that made them feel scared or uncomfortable.
Read MoreParental Concern Over Child's Online Presence, 2012 [CHART]
Parents show much greater levels of concern than their children about advertisers accessing information about their child.
Read MoreTeens' Concern Over Third-Party Access To Facebook Data, 2012 [TABLE]
40% of teen social media users say they are “very” or “somewhat” concerned that some of the information they share on social networking sites might be accessed by third parties.
Read MoreFacebook Network Size & Shared Personal Information, 2012 [TABLE]
Teens with an above-average number of friends are more likely to include a photo of themselves, their school name, their relationship status, and their cell phone number on their profile.
Read MoreFacebook Network Size vs. Network Variety, 2012 [TABLE]
Teen Facebook users with more than 600 friends are more likely to be friends on Facebook with peers who don’t attend their own school.
Read MoreReputation Management Case Study: Papa John's Knows How To Apologize
A case study in how to apologize and prevent a public relations disaster using Papa John’s example of quick use of social media to respond to a racist voicemail.
Read MoreTeen Facebook Users Who Also Use Instagram & Twitter, 2012 [CHART]
Teens with a larger number of Facebook friends also tend to maintain profiles on a wider range of platforms outside of Facebook itself.
Read MoreTeen Social Networking Use Frequency By Number Of Facebook Friends, 2012 [CHART]
Some 65% of teens with more than 600 friends on Facebook say that they visit social networking sites several times a day.
Read MoreTeens' Facebook Friends & Twitter Followers, 2012 [TABLE]
Teen Facebook users have an average (mean number) of 425.4 friends, with the typical (median) teen Facebook user having 300 friends.
Read More