Social Media Marketing
Ad Pros' Social Media Marketing Tactics, Q1 2013 [CHART]
73% of respondents used branded pages on social networks to deliver messages, making it the most popular social media tactic among social advertisers.
Read MoreMarketers' Social Media Plans, May 2013 [CHART]
This year, 69% of marketers plan to increase their YouTube marketing efforts in the near future, while another 17% plan to maintain current levels, and just 13% don’t have any plans to utilize the platform.
Read MoreLocal Media Fans Social Behaviors By Media Type, May 2013 [CHART]
What kind of social behaviors do local media fans exhibit on Facebook and Twitter? It depends on the medium.
Read MoreOnline Branding Tactics Effectiveness, May 2013 [CHART]
70% of brands and 77% of agencies have employed branded content marketing for advertising purposes in the past year.
Read MoreTwitter Advertising Effectiveness, May 2013 [CHART]
Just 1 in 10 users find Twitter ads such as Promoted Tweets to be “very effective,” although another 45% find them to be “somewhat effective.”
Read MoreTeens Who Lie About Their Age Online, 2012 [CHART]
36% of online teens who are 12 years old admitted to falsifying their age in order to gain access to a website or account.
Read MoreTeens’ Negative Online Experiences, 2012 [TABLE]
4% of teens have posted something online that caused problems for them or a family member, or got them in trouble at school.
Read MoreTeens’ Positive Experiences Online, 2012 [TABLE]
39% of online teens say they have met someone online who became a good friend.
Read MoreTeens' Social Media Reputation Management Activities By Network Size, 2012 [TABLE]
Teens with large friend networks are more active reputation managers on social media.
Read MoreBeyond Social Media: JCPenny's Hitler Billboard; Xbox Domains & Papa John's Apology [PODCAST]
This week: This week: JCPenny’s Inadvertent Hitler Billboard; Microsoft Is Not The Master Of Its Domain; Papa John’s Apology; Mercedes-Benz’s QR Safety Codes;and Robotic LEGOs.
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