Social Media Marketing
Conversational Commerce Sentiment [CHART]
Fewer than 1 in 5 adults (18%) have ever purchased something directly on a social media site using features such as a social buy button.
Read MoreBreaking Up With Facebook [CHART]
Some 42% of Facebook users ages 18 and older report having taken a break from checking the site for several weeks or more at some point in the past year
Read More2019 B2C Content Marketing [INFOGRAPHIC]
This infographic from Digital Marketing Philppines illustrates seven aspects of content marketing for business-to-consumer communication efforts.
Read MoreTeens' Favorite Ways To Communicate With Friends, 2012-2018 [CHART]
A report from Common Sense Media offers data suggesting that teens are communicating less in-person than they used to, and more through digital means.
Read MoreFull-Length Video Discovery [CHART]
This year one-third of survey respondents ages 13 and older said they use social media websites and apps to discover new movies, TV shows or other full-length video content.
Read MoreSnapchat Growth, 2017-2019 [CHART]
This year, 84.8 million people in the US—or roughly a quarter of the population—will use Snapchat, a 7.1% increase from 2017
Read MoreDefinition Of Brand Transparency [CHART]
Transparency has in the past been pegged by consumers as one of the core values that brands should embody.
Read MoreFacebook Watch Market Penetration [CHART]
It’s been a year since Facebook launched its ‘Watch’ video-on-demand service, which allows users to watch ad-supported original shows from independent studios.
Read MoreSocial Media Stories Use By Youth [CHART]
Fully 58% of Gen Z respondents reported posting Snapchat Stories, as opposed to 39% posting Instagram Stories.
Read MorePinterest Growth, 2017-2018 [CHART]
This year, 77.4 million people in the US—or nearly a quarter of the population—will use Pinterest, a 7.0% increase from 2017, according to eMarketer estimates.
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