Social Media Marketing
Attention Online Shoppers Pay To Retailers’ Facebook Updates, June 2013 [CHART]
Just 14% of respondents either skip over retailers’ updates (8%) or claim to not notice them at all (6%).
Read MoreAmericans Who Click On Search Engine Ads By Age, August 2012 [CHART]
US internet users in the 18-to-34 age bracket were much more likely than older respondents—30% vs. 18%—to have clicked on ads in search engines.
Read MoreOnline CPG Shoppers' Behavior By Age, Q4 2012 [TABLE]
45% of the 18-to-34 cohort (vs. 27% of baby boomers) agreed that they “buy brands on sale vs. preferred brands” when shopping for CPG items.
Read MoreSocial Media Sites Marketing Execs Use For Cross-Posting On Twitter, Q1 2013 [CHART]
27% of marketing execs shared content between Instagram and Twitter, 22% shared content with LinkedIn, 20% with foursquare, and 10% with Vine.
Read MoreAutomating Marketing Decision-Making Process By Channel, 2013 [CHART]
The key to real-time marketing is to use data and analysis to deliver automated real-time messaging, which can rapidly respond to customer actions.
Read MoreContext-Sensitive Real-Time Offers, 2013 [CHART]
About two in five leaders were already putting out real-time offers this year to customers based on customer context, a relatively sophisticated process.
Read MoreBeyond Social Media Podcast: PETCO, Training Dog Owners, Ben & Jerry's & Real-Time Photoshopping [VIDEO]
This episode: PETCO’s inadequate response to the death of a customer’s dog; Ben & Jerry’s crowdsourced flavors & Adobe’s real-time Photoshopping campaign.
Read MoreSix Types Of Online Shoppers, June 2013 [TABLE]
Compete and GroupM have released a new report that analyzes more than 168,000 purchases of consumer electronics in which the consumer used digital media somewhere along their purchase path.
Read MoreTop Reasons CEOs Don’t Go Social, June 2013 [CHART]
Senior executives with “unsocial” CEOs were asked the reasons why their CEO does not participate in social media, with almost one-third responding that it’s too risky.
Read MoreTop Benefits Of CEO Social Media Use, May 2013 [CHART]
Executives from around the world surveyed about their CEOs’ social media usage forecast a 50% increase in CEO participation in social media over the next 5 years,
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