Social Media Marketing
Demographics Of Social Media Users By Network, October 2012 [TABLE]
Mobile will be the dominant platform to reach US millennials for the foreseeable future.
Read MoreAgency Attitudes Toward Social Media As New Business Tool, June 2013 [CHART]
Facebook (21%), LinkedIn (21%) and Twitter are the 3 most-used social media platforms, but among their users, less than 1 in 5 rate them as being effective.
Read MoreVine Growth, December 2012 – May 2013 [CHART]
From just 77,000 unique visitors in January, Vine’s website vine.co grew to 3.6 million unique desktop visitors in May.
Read MoreGlobal Net Online Ad Revenues By Company, 2011-2013 [TABLE]
Both Google and Facebook are increasing revenues at faster rates than the overall digital ad spend market.
Read MoreGlobal Online Ad Revenue Share By Company, 2011-2013 [TABLE]
Google continues to reign as not only the largest beneficiary of digital ad spending in the US, but worldwide as well.
Read MoreCreepy Loyalty Programs, December 2012 [CHART]
The creepiest were loyalty programs that see details of friends’ behavior, mentioned by more than half of respondents.
Read MoreUS Twitter Net Ad Revenues, 2011-2015 [CHART]
As of 2012, eMarketer estimates, 52% of Twitter’s net US ad revenues were from mobile; by 2015, the share will approach two-thirds.
Read MoreAmerican Sports Content Consumption [INFOGRAPHIC]
25% of sports fans use social media to follow leagues, teams and players online.
Read MoremCommerce Activities Of Affluent Americans By Device, April 2013 [TABLE]
Among US internet users ages 21 and older earning more than $150,000, more than eight in 10 owned a smart phone, while 56% reported owning a tablet.
Read More#ThoughtsAndPrayers
Is there an appropriate way to acknowledge national tragedies on social media or should brands simply remain silent?
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