Social Media Marketing
Top Lead Prospecting Channels, 2012 vs 2013 [CHART]
Marketers are ramping up their use of prospecting tools and while email remains the most common prospecting channel (86.7% using this year).
Read MoreGlobal Online & Social Activities By Device, Q1 2013 [TABLE]
Social networking is used by more than six in 10 web users via PC, mobile and tablet.
Read MoreYouTube vs. Vine Engagement Rates On Twitter, May 6 – June 5, 2013 [CHART]
New data from Socialbakers indicates that tweets containing Vine uploads have a 0.031% engagement rate, not far behind tweeted YouTube videos’ rate of 0.048%.
Read MoreGlobal Online Ad Spending Forecast By Format, 2013 [CHART]
Online ad spending around the world is projected to grow by 13.4% to reach $113.6 billion this year.
Read MoreDead Google Products [INFOGRAPHIC]
This infographic from Wordstream (via Mashable) notes Google Reader’s passing with a trip through the Google products graveyard.
Read MoreGlobal Facebook Advertising Performance Metrics By Industry, March 2013 [TABLE]
For overall Facebook ads served by industry, sports cost by far and away the most, at a CPM of $9.08.
Read MoreGlobal Facebook Cost Per Like By Industry, March 2013 [TABLE]
General retail and telecommunications had the most success generating page “likes,” at a rate of 0.11% and 0.10%, respectively.
Read MoreGlobal Facebook Ad Performance Metrics By Type, March 2013 [TABLE]
The sponsored check-in story achieved the highest clickthrough rate (CTR) by a significant margin.
Read MoreReactions To A Friend's Product Like On Social Media, June 2013 [TABLE]
Asked what they would do if they saw a friend like a product on social media or a social networking site, around 3 in 10 consumers from around the world said they would check out the product themselves.
Read MoreAmerican Video Gamers By Type, 2013 [CHART]
Just fewer than seven out of 10 US residents had ever played video or computer games.
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