Social Media Marketing
Average Share Of Retail Website Referral Traffic From Social, February-April 2013 [CHART]
Among all traffic sources, search engines dominated, leading 35.5% of traffic to retailers, followed by direct web browsing (33.9%), referrals (18.4%) and email (8.7%).
Read MoreConsumers' Attitudes Toward Brands' Social Media Responses, July 2013 [CHART]
53% of respondents overall said they believe that companies are more responsive to customers when they complain via social media, a figure that rises to 57% among Millennials (aged 18-34).
Read MoreSocial Media Marketing & Advertising Investment Expectations, July 2013 [CHART]
62% of respondents believe that companies will increase their investments in Facebook over the next year, and another 30% believe those investments will remain steady.
Read MorePreferred Social Logins For Retail Sites, Q1 2011 – Q2 2013 [TABLE]
Google seems to be keeping hold on a solid third of the market for sign-ins.
Read MoreSocial Logins Market Share, Q1 2011 – Q2 2013 [CHART]
A majority still prefer some login other than Facebook, and Facebook’s dominance has dwindled since Q3 2012.
Read MoreImportance Of Social Business By Organizational Area, July 2013 [CHART]
Social business is most important to marketing, branding, and reputation management, but customer service and audience engagement isn’t far behind.
Read MoreUS Internet Users Who Play Video Games By Type, 2013 [CHART]
Over two-thirds of web users played video games, and of that group, 53% did so weekly on a smartphone, tablet or other mobile device.
Read MoreOnline Games Played By American Gamers, July 2013 [CHART]
57.8% of those playing online games were on single-player games.
Read MoreOrganizational Social Integration Rankings, July 2013 [CHART]
This year, 36% of the 2,545 respondents from 25 industries and 99 countries said that social business is very important to their business today, double last year’s 18% ascribing that level of importance.
Read MoreSocial Media Brand Advocacy Prompts By Country, July 2013 [CHART]
Around 15% of brand mentions could be deemed “advocacy mentions,” in which the person made a positive comment about the brand.
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