Social Media Marketing
Marketers' Real-Time Marketing Plans By Channel, April 2013 [TABLE]
Email was the No. 1 channel where marketers sent out real-time personalized messages, used by 55% of respondents.
Read MoreMarketers' Definitions Of Real-Time Marketing, April 2013 [CHART]
77% of marketers in North America said real-time personalization was a high priority.
Read MoreSocial Media Site Satisfaction, 2012 vs. 2013 [CHART]
Social networks saw their overall customer satisfaction score fall a point to 68 on ACSI’s 100-point scale, a reading that puts it above only ISPs.
Read MoreDating Etiquette: Follow-Up Methods By Age Range [CHART]
Younger generations consider a text to only be slightly less acceptable than a phone call, when touching base with a love interest.
Read MoreDating Etiquette: Becoming "Facebook Official" By Gender [INFOGRAPHIC]
Friend requests skew later in the relationship for older folks.
Read MoreWhen Is It Okay To Send A Friend Request To A Romantic Interest? [CHART]
While some people use Facebook as a background check before the first date, others prefer to connect after they’ve gotten to know the person IRL.
Read MoreHow B2B Decision-Makers Are Using Social Media, July 2013 [CHART]
Social media use is ubiquitous among B2B decision-makers in North America and Europe.
Read MoreImportance Of Dynamic, Personalized Content By Channel, July 2013 [CHART]
About three-quarters of North American marketers believe real-time personalization is very important to their organization, and another 1 in 5 find it of moderate importance.
Read MoreSocial Sites People Share Content On By Content Type, Q2 2013 [CHART]
About half of content shared to social networks was shared to Facebook during Q2.
Read MoreSocial Networks Used By Specialty Retailers, 2012 & 2013 [TABLE]
Adoption by retailers of Facebook, Twitter, YouTube, Pinterest and Instagram had climbed between 2012 and 2013.
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