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Social Media Marketing

Smart Phone Video Viewing & Sharing To Pass The Time, August 2013 [CHART]

34% of respondents overall watch video while passing the time, with 82% of those (28% overall) uploading or sharing video while passing the time.

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Share Of Average Time Spent Per Day Conducting Select Online Activities, 2010-2013 [TABLE]

As social networking and video reach plateaus for desktop time, these activities are growing more quickly on smart phones, and especially tablets.

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Fashionistas' Online Influences [INFOGRAPHIC]

NetBase created this infographic to illustrate the findings of their research about fashionistas’ online influences.

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Social Networks From Which Marketers Cross-Post To Twitter, Q2 2013 [CHART]

52% OF marketers cross-posted content to Twitter from from Instagram, 34% from foursquare, 27% from Vine, and 25% from LinkedIn.

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Regretful Social Media Posters By Demographic, July 2013 [CHART]

20% of social media users in the US say they’ve posted something on a social media site that could someday negatively affect an employer’s decision on whether to hire them for a job or allow them to stay at an existing job were they to see it.

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YouTube, Vine & Instagram Videos Shared On Twitter [TABLE]

Tweeted Vine videos are averaging 20 retweets, compared to 19 for YouTube and 7 for Instagram.

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US Social Brand Mentions, July 2012 – June 2013 [CHART]

Brand conversations are on the rise on Twitter, and Twitter users who mention brands have an increasingly amplified voice.

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Benefits Of Integrating Real-Time Social & Curated Content Into Websites, July 2013 [CHART]

Among the 73% of respondents who reported integrating social media apps into their websites, virtually all (95%) cited some benefit.

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Social Media Influence Over Female Fashionistas & Social Shoppers, July 2013 [CHART]

Blogs and message boards are fashionistas’ most influential social property when making buying decisions.

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Coupon Users By Source & Age, July 2013 [CHART]

Younger coupon users are more likely than their older counterparts to obtain coupons through social and mobile channels.

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