Social Media Marketing
10 Most Popular Social Networks Among Germans, December 2012 [CHART]
Facebook is the dominant social network in Germany. Still, internet users in the country turn to Facebook less than any other nation in the EU-5.
Read More15 Most Popular Social Media Sites Among Russians, September 2012 [TABLE]
Russia is one of the only countries where Facebook doesn’t dominate the social market.
Read MoreTop 10 Most Popular Social Networks In Brazil, April 2013 [CHART]
orkut was once the most popular social network in Brazil, but Facebook has since taken the top spot.
Read MoreTop Chinese Social Networks, Q4 2012 [CHART]
Because China’s government blocked Facebook and Twitter, regional social networks have filled the void. Qzone is the most popular social network, but microblogs (known as weibo) have seen the largest growth in recent years.
Read MoreLeading Global Social Networks By Unique Visitors, January 2013 [CHART]
With almost 1.1 billion users expected by the end of 2013, Facebook has become the top social network in nearly every country in the world except China and Russia.
Read MorePrestige Brands & Social Media Depth, August 2013 [CHART]
Just 1 of the brands tracked has no social media presence.
Read MoreMultitainment In The UK, August 2013 [CHART]
Media stacking is more common than media meshing, with 49% of UK adults engaging in the former on a weekly basis, compared to 25% for the latter.
Read MoreMedia Spend Channel Efficiency, Q2 2013 [CHART]
During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.
Read MoreWhy People Use Branded Mobile Apps, February 2013 [CHART]
43% said they used branded mobile apps to keep informed about the brand, product, store or company.
Read MoreCharacteristics Of Socially Devoted Companies, August 2013 [TABLE]
76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver, and 71% believe the customer service they provide via social media is a cost-saver.
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