Social Media Marketing
Primary Metric For Social Media Success In 2013 [CHART]
Among the biggest changes overall was the decrease in the importance of sales vs. two years prior.
Read MoreTop Social Media Marketing Goals In 2013 [CHART]
Consumer engagement and brand lift were the No. 1 goals of social media marketing, each cited by 67% of respondents.
Read MoreB2B Media Users' Preferred Industry Sources, August 2013 [CHART]
3 in 4 B2B media users say they use both digital and traditional media industry sources to learn tips and best practices and to gain valuable information they can use in their work.
Read MoreEffect Of Tweets On TV Ratings By Genre, August 2013 [CHART]
The volume of tweets caused significant changes in live TV ratings among 29 percent of the 221 broadcast primetime programepisodes sampled.
Read MoreB2C Marketers' Customer Insights, August 2013 [CHART]
Almost 9 in 10 B2C marketers believe they could do a better job at customer engagement with access to more comprehensive data sources; only a minority have a clear understanding of their customers.
Read MoreReach Of Facebook vs. TV By Age, August 2013 [CHART]
During the weekday daytime hours, Facebook’s PC-only reach is greater than either of the networks among all age groups except for the 55-64 and 65+ brackets.
Read MoreSMBs' Use Of Social & Mobile Tools, August 2013 [TABLE]
72% of SMBs are using social media to promote their businesses, with 66% reporting “extremely” or “very” high levels of engagement with their customers.
Read MoreAmerican Smart Phone Owners' Primary Sources For Local News, 2013 [CHART]
More than one in four surveyed adult US smart phone owners said they had a news app from a local TV station installed on their phone in 2013.
Read MoreImportance Of Ad Personalization By Format, April 2013 [CHART]
35% of US internet users said they would like to receive personalized ads or recommendations online.
Read MoreMost Popular Social Media Sites In United Arab Emirates, Q1 2013 [CHART]
As in much of the Middle East, Facebook is the top social network in the United Arab Emirates (UAE).
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