Social Media Marketing
Advertising Tactics Brand Marketers Plan To Use More, February 2013 [CHART]
US brand marketers, in particular, will double down on social media, mobile and video this year, with 70%, 69% and 64%, respectively, increasing their use of these tactics.
Read MoreDemographics Of Social Media Users [INFOGRAPHIC]
This infographic from DocStock (via Ragan.com) illustrates the demographics of social media users.
Read MoreNumber Of Social Networks Used By Brands Worldwide, July 2013 [CHART]
A large portion of brands worldwide were using a varied mix of platforms in order to communicate with audiences.
Read MoreSocial Sites Executives Prefer To Use For Business, June 2013 [CHART]
Executives favored the well-established platforms of Facebook and Twitter as social media networks on which to maintain a business presence.
Read MoreTop Benefits Of Real-Time Social Apps Embedded On Websites, June 2013 [CHART]
Those polled most often named an increase in user engagement as one of the top three benefits resulting from the use of such social applications.
Read MoreUS Mobile Facebook Users & Penetration, 2011-2017 [CHART]
This year, eMarketer estimates, just shy of 100 million Americans will access their Facebook account via mobile phone at least monthly.
Read MoreUS Twitter Users & Penetration, 2012-2017 [TABLE]
The mobile Twitter population is not huge, but neither is the overall Twitter population in the US, estimated to reach 36.8 million users this year.
Read MoreUS Mobile Twitter Users, 2011-2017 [CHART]
Though Twitter penetration of the overall population is low, usage among all mobile phone social network users is substantial, at a 28% penetration rate.
Read MorePopular Creative Advertising Elements, August 2013 [CHART]
92% of TV-viewing smartphone owners across 3 major markets believe that brands have an opportunity to make ads feel more like a story or game, by simulating entertainment-based narratives.
Read MoreRetail Advertisers Mobile Post-Click Action, Q1 2013 [CHART]
Mobile commerce, store locator and site search are among the top actions retail advertisers are using to drive web and foot traffic.
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