Social Media Marketing
LinkedIn Developments Timeline, April 2012 – May 2013 [CHART]
comScore reported that LinkedIn passed Twitter to become the second-largest social network in the world, ranked by unique visitors.
Read MoreGlobal LinkedIn Ad Revenues, 2011-2015 [CHART]
LinkedIn’s worldwide ad revenues will reach $376 million in 2013, up 46.7% from last year.
Read MoreFacebook Brand Post Timing & Engagement, August 2013 [CHART]
Brands are less likely to post on Facebook on the weekend, and that seems like it might be a good decision.
Read MoreBenefits Of Social Media Marketing For SMBs, January 2013 [CHART]
While SEO & email still bring prospects to the door, social media entices them to enter a dialogue, pick up some information of value & step into the sales funnel.
Read MoreCurrent State Of B2Bs Social Media Marketing, 2012-2014 [CHART]
Business-to-business (B2B) marketers—more anxious than ever to capture viable leads—are enamored with social media.
Read MoreTop Global Brands' Twitter Behavior, August 2013 [TABLE]
Global brands are averaging at least 30 tweets per week.
Read MoreFacebook Ad Performance Metrics, Q2 2013 [CHART]
Facebook click-through rates were up by 18.5% quarter-over-quarter, leading to a 15.9% drop in average cost-per-click and a 16.4% rise in clicks.
Read MoreForms Of Online Video For Which Marketing Plan To Increase Spending, April 2013 [CHART]
73% of marketers polled worldwide expected to increase spending on pre-roll ads over the next 12 months.
Read MoreSmart Phone Shopping Activities, Q1 2013 [CHART]
The most common activity among smart phone shoppers in Q1 was using a store locator (70%).
Read MoreUS B2B Marketers' Budgets, 2011 & 2012 [TABLE]
Marketing automation had the largest year-over-year growth of any area in B2B marketers’ budgets with 233%.
Read More