Social Media Marketing
Hotels' Mobile App Features, April 2013 [TABLE]
Making reservations was the most common feature on existing mobile apps employed by hotels, used by 72%.
Read MoreYelp Reviews & Small Businesses [INFOGRAPHIC]
This infographic from Merchant Warehouse illustrates Yelp reviews affect on small businesses.
Read MoreCollege Students' Attitudes Toward Brands On Social Media, August 2013 [CHART]
While nearly all college students have a Facebook account and three-quarters a Twitter account, roughly 4 in 10 don’t like to follow brands and about 1 in 8 don’t believe brands should be on social media at all.
Read MoreBusiness Impact Of Social Media & Marketing Spending, August 2013 [CHART]
Just 15% of CMOs in the US can confidently say they have quantitatively proven the impact of social media on their business.
Read MoreConsumers' Definitions Of Online Recommendations, August 2013 [CHART]
Whatever the reason for a friend’s like, many consumers consider it to be a recommendation.
Read MoreLongevity Of Top Brands' Tumblr Reblogs [CHART]
When it comes to Tumblr post engagement, brands can enjoy a shelf-life more in keeping with a YouTube video than a Facebook post.
Read MoreConsumers' Online Shopping Purchase Influences, August 2013 [CHART]
56% of US respondents said that deals, discounts or sales on the product they’re purchasing influences their purchase decision when shopping online.
Read MoreMotivations Of SMBs' Twitter Followers, August 2013 [TABLE]
The top reason Twitter users follow SMBs is to get updates on future products (73%).
Read MoreFacebook Exchange Ad Performance, H1 2013 [CHART]
Facebook exchange units can deliver an ROI comparable to other search and direct response channels, but that’s more likely to be the case for dynamic than static units.
Read MoreComparative Estimates Of Marketers Using LinkedIn, 2012 [CHART]
A review of several studies indicates that in 2012, about 80% of marketers were using LinkedIn for business.
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