Social Media Marketing
Social Networks Used By Personal Care Brands, July 2013 [CHART]
While 85% of personal care brands had a presence on Facebook, attention to other social networks was not evident.
Read MoreTypes Of Coupons At Personal Care Brand Sites, July 2013 [CHART]
Only 33% of sites offered printable coupons, while 24% sent customers to a parent site for such discounts.
Read MoreImportance Of Omnichannel Strategy Elements, June 2013 [TABLE]
An aligned customer experience was the most important aspect of an omnichannel strategy for marketers worldwide, followed by more logistical tactics like inventory visibility and fulfillment.
Read MoreHotel Mobile App Features, April 2013 [TABLE]
While nearly three-fourths of these apps provided reservations capabilities, most other mobile features were in use by less than half of properties.
Read MoreFacebook Brand Post Performance Using Hashtags vs No Hashtags, July 2013 [CHART]
Median viral reach per fan was actually lower for posts containing hashtags (0.8%) than for those without (1.3%).
Read MorePopular Second Screen Activities For TV Viewers, September 2013 [CHART]
1 in every 4 TV viewers surveyed across a range of countries is using a second screen to watch 2 or more programs, live events, or shows at the same time.
Read MoreTop 10 Smart Phone Applications, Q2 2013 [VIDEO]
Despite having a highly engaged mobile user base, Twitter falls behind Google+ in mobile application popularity around the world.
Read MoreMost Important Social Media Sites For Agency New Business, August 2013 [CHART]
9 in 10 agencies currently use social media as part of their new business program, and about 6 in 10 claim to have had success using social to generate new business leads.
Read MoreEmail Subscriber & Sender Stats, August 2013 [TABLE]
The average subscriber receives 416 commercial emails per month, per new figures released by Return Path.
Read MoreSocial Media's Purchase Influence, US vs. Global Average, August 2013 [CHART]
35% of online consumers across 24 countries claim to have ever purchased a product or service based mostly on an ad they saw on a social media site.
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