Social Media Marketing
CMOs Feel Unprepared For Big Data & Social Media, October 2013 [CHART]
82% of CMOs feel underprepared for the “data explosion.”
Read MoreMost Popular TV Shows By On- & Offline Buzz, September 23-29, 2013 [TABLE]
The number of tweets about TV grew by 38% year-over-year in Q2 to reach 263 million, while the number of authors tweeting about TV grew by 24% to 19 million.
Read MorePrimary Business Objective By Media, July 2013 [CHART]
Paid search, social ads and online display are three of the key digital ad tactics and each one serves a slightly different mix of goals.
Read MoreLarge Consumer Companies' Social Media ROI, October 2013 [CHART]
Of the 56% of respondents who have measured social’s value, roughly one-third said the ROI is negative.
Read MoreSocial Media Spending By Large Consumer Companies, October 2013 [CHART]
On average, large consumer companies (with an average of $15.6 billion in revenues) will spend close to $19 million on social media this year.
Read MoreMarketing Areas Marketers Feel Most Confident Executing, September 2013 [CHART]
Seven in 10 respondents were confident when it came to brand building and 62% felt comfortable with content marketing.
Read MoreMost Important Marketing Areas For Next Three Years, September 2013 [CHART]
Identifying the most important marketing issues coming over the horizon was a significant challenge for many marketing professionals.
Read MoreHow Brand Responses To Reviews Affect Consumer Perceptions, October 2013 [CHART]
7 in 10 say a brand’s response to an online consumer review changes their perception of a brand, most commonly by making them feel that the brand really cares about customers (41%).
Read MorePercent Of Ad Budgets Allocated To Social Media Advertising, July 2013 [CHART]
While 58% said social media accounted for 5% or less or clients’ ad budgets, another 42% spent between 6% and 25% of ad budgets on social.
Read MoreMost Popular Networks For Social Media Advertising, July 2013 [CHART]
Nine out of 10 US agency execs reported being likely to use Facebook for clients’ social campaigns.
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