Social Media Marketing
Dell's Urine-Smelling Laptops & Branded Dog Walking Trails – Beyond Social Media Show [VIDEO]
Topics on episode 23 of the Beyond Social Media Show: Dell’s Urine-Smelling Laptops; Twitter’s full-sized images; problems with promoted tweets; Twitter’s value to marketers; My Eco Lips; Pedigree’s dog walking trails; Google Hangouts changes; Boston Red Sox beards; some shiny new stuff & much more.
Read MoreReasons To Use Branded Mobile Apps By Demographic, February 2013 [TABLE]
A full 50% of US mobile device users said they used branded mobile apps in order to receive discounts and coupons.
Read MoreFacebook Brands Response Rates, Q2 2012-Q3 2013 [CHART]
76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver.
Read MoreSocial Engagement With TV By Age Group, October 2013 [CHART]
3 in 10 broadband internet users aged 15-17 say they occasionally post comments to social media sites about the TV shows they watch, a figure which remains relatively high (25%) among 18-34-year-olds, but drops to just 10% of respondents aged 35 and older.
Read More2013 Search Engine Ranking Factors [INTERACTIVE CHART]
Moz has released their biennial survey of 120 leading search marketers’ opinions on the top ranking factors for search engine visibility.
Read MoreChange In Time Spent On Facebook By Age, June 2013 [CHART]
41% of Facebook users ages 16 to 18 spent less time on the site in the previous year, and 35% said they expected to use it less in the upcoming year.
Read MorePreferred Social Networks Among American Teens, Fall 2012-Fall 2013 [TABLE]
For the first time, social network users with an average age of 16.2 years old said that Twitter was the “most important” social network to them.
Read MoreDesktop Traffic To Pinterest & Tumblr, January-September 2013 [CHART]
Tumblr has experienced an even more rapid rise in monthly visitors, from 30 million in January to 36 million in September, a 20% rise.
Read MoreDesktop Traffic To Top Social Networks, January-September 2013 [CHART]
Yahoo (197.8 million unique visitors) topped Google (191.5 million) for the third consecutive month among desktop-only visitors.
Read MoreInstagram Video Sharing, October 2013 [TABLE]
40% of the 1,000 most-shared Instagram videos last month were branded.
Read More