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Social Media Marketing

Demographics Of Instagram Users, October 2013 [CHART]

Some 20% of female cell phone users aged 18 and up use Instagram, compared to 16% of males.

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Effectiveness Of Social Media Sites Among B2B Users [CHART]

LinkedIn is the only platform that the majority of B2B marketers consider to be effective.

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Social Sites Used By B2B Marketers To Distribute Content [CHART]

B2B marketers now use an average of six social media platforms to distribute content, versus five last year.

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B2B Content Marketing By Tactic [CHART]

Compared to last year, the average number of tactics used has risen from 12 to 13.

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Unique Visitors Per Year To Top Social Media Sites, 2008-2015 [CHART]

Facebook’s 31 million unique visitors lead from 2012 will drop to 14 million by 2015.

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Frequency Of Instagram Use [TABLE]

Almost three-in-ten cell owners use Instagram on a weekly basis.

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Demographics Of Instagram Users [TABLE]

Some 18% of cell owners use Instagram on their phones.

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Demographics Of Snapchat Users [TABLE]

Some 9% of cell phone owners use Snapchat.

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Demographics Of Image & Video Content Curators [TABLE]

53% of women and 68% of those 18-29 repost images and videos they find elsewhere on the web.

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Demographics Of Video Reposters [TABLE]

Reposting videos is most popular among internet users ages 18-29.

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