Social Media Marketing
Top Brands Adoption Of Instagram, October 2013 [CHART]
The number of top brands with an Instagram account has grown to 71 as of Q3 2013, up from 59 at the beginning of February and now rivaling adoption of Google+ (73) and Pinterest (74).
Read MoreWhere Social Media Budgets Come From, October 2013 [CHART]
Roughly 30% of respondents’ social media budgets are incremental, meaning that social has its own new and distinct budget.
Read MoreFacebook Monthly Mobile Active Users & Ad Revenues, Q3 2012-Q3 2013 [CHART]
Facebook continues to successfully shift to a mobile-oriented platform, with mobile monthly active users (MAUs – 874 million) now comprising almost three-quarters of total MAUs (~1.2 billion), and mobile ad revenue now at 49% of a growing total.
Read MoreRichie Incognito & The Miami Dolphins Hostile Workplace & A Poor PR Pitch – Beyond Social Media Show [VIDEO]
Topics on Beyond Social Media Show:Richie Incognito’s racism & workplace bullying in the Miami Dolphins locker room; Home Depot’s racist Tweet & more!
Read MoreRise Of Social Business Use In Companies, 2012 [CHART]
Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012.
Read MoreMarketing Tactics Used By American Restaurants, March 2013 [TABLE]
Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.
Read MoreMarketers Use Of Video, 2012 vs 2013 [CHART]
While survey respondents most commonly report using online video as part of their website marketing content (83.9%) and for YouTube marketing (65.2%), an increasing share say they’re using it for video email marketing or email newsletters.
Read MoreConsumer Perceptions Of Online Marketing Channels' Value, October 2013 [CHART]
79% pointed to web personalization as worth the effort.
Read MoreConsumer Expectations For Brands' Twitter Responses, October 2013 [TABLE]
A slight majority of Twitter users who expect brands to respond to their tweets feel that those responses should come in less than an hour.
Read MoreRevenue Per Social Visit, 2012 & 2013 [CHART]
Revenue per visit grew 39% between 2012 and Q3 2013 for Facebook (to $0.93), while growing by 150% for Pinterest (to $0.55) and quadrupling for Twitter (to $0.44).
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