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Social Media Marketing

Company Elements That Have Changed Due To Social Business, Spring 2013 [TABLE]

The primary way social media has advanced the customer-company relationship has been to increase visibility with prospects, cited by more than 90% of respondents.

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Effect Of Social Media On Customer Interaction, Spring 2013 [CHART]

Nearly three-quarters of marketing and technology executives said social use had at least a moderate impact on how their company interacts with customers.

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Top Email List Growth Tactics, November 2013 [CHART]

Email marketers have a variety of goals in mind when conducting their campaigns, ranging from selling products and services (62%) to generating leads (52%), driving site traffic (51%) and driving brand awareness (51%).

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Blue Instagram Photos Attract More Likes [INFOGRAPHIC]

Instagram photos with blue as the main color got the most likes.

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Share Of Video Ads Shared Via Social Media By Industry, Q2 2013 [CHART]

The tech industry accounted for 17.8% of the online social video ads shared on its platform in Q2 2013, up slightly from 17.0% in Q1 2013.

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How Senior Marketers Use Online Video, Q3 2013 [CHART]

While the website was the most popular destination for video content, used by nearly 84% of respondents, almost two-thirds tapped YouTube to post videos.

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Global Opinions On Privacy, 2013 [CHART]

Americans and China hold opposite opinions about location, purchases and website visits.

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Social Media Referral Traffic Trends, September 2012-September 2013 [CHART]

Facebook referred 2.77% of total traffic to Shareaholic’s publisher network from mobile users alone in September.

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How Facebook Users Interact With News Posts, September 2013 [TABLE]

Only about one-third of Facebook users turned to the site for breaking news.

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Reasons Americans Use Facebook, September 2013 [CHART]

Nearly 80% of Facebook users interact with news stories while performing other actions.

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