Social Media Marketing
Presentation Use Statistics, 2013 [PRESENTATION]
SlideShare has released it’s Zeitgeist 2013 presentation detailing how people used presentations this year. Image sizes grew 16% from last 2012.
Read MoreBilly Joel To Play Madison Square Garden…Monthly & The Anchorman 2 Rollout – Beyond Social Media Show [VIDEO]
In Episode 25: Microsoft’s Smart Bra; SpaghettiOs Pearl Harbor Tweet; 4AutoInsuranceQuote.com exploits Paul Walker’s death; Billy Joel plans to play house band for Madison Square Garden; the Smarty Ring; the Anchorman 2 public relations campaign; the Toyota Corolla Collaborator; Punch Pizza raises its own minimum wage; drone coverage of Thai protests; Subway franchise game; some shiny new stuff & much more.
Read MoreContent Marketing Measurement [INFOGRAPHIC]
This infographic by BrandPoint illustrates how to measure content marketing efforts.
Read MoreSocial Media Shopping Trends, November 2013 [TABLE]
Facebook drove easily the most social shopping sessions, at 4.31 million.
Read MoreUse Of Site Search Data To Inform Marketing Programs, November 2013 [CHART]
Almost 6 in 10 e-commerce executives from around the world say that they don’t use site search data such as keyword reports and most popular items to enhance their other marketing programs.
Read MoreWord-of-Mouth Marketing Effectiveness & Obstacles, November 2013 [TABLE]
Some 64% of marketing executives believe that word-of-mouth (W-O-M) marketing is more effective than traditional marketing.
Read MoreMedia Spend Channel Efficiency Comparison, Q3 2013 [CHART]
During Q3, social again beat portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.
Read MoreSMBs' ROI Assessment Of Social Media Advertising & Promotion, November 2013 [CHART]
3 in 10 SMBs advertising on Twitter claim “excellent” or “extraordinary” ROI from their efforts.
Read MoreHealth-Related Online Activities Of American Mothers, September 2013 [CHART]
The most popular health-related online activity was looking up symptoms, which 76% of mothers engaged in.
Read MoreTop 10 Most Shared Video Ads Of 2013 [CHART]
Dove’s 3-minute Real Beauty Sketches takes the top honors for the study period (January 1 through November 18), generating 4.24 million social shares since its April launch.
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