Social Media Marketing
Marketing Skills To Master [INFOGRAPHIC]
This infographic from Maryville University illustrates eleven skills modern marketers must master.
Read MoreFacebook Referral Traffic Declines In 2018 [CHART]
Facebook algorithm changes, which made brand and publisher-owned Facebook pages less visible in consumers news feeds, have had a significantly adverse effect on publishers, according to data published by Parse.ly.
Read MoreTypes Of Influencers Used By PR Pros [CHART]
Around half (49.2%) of US PR professionals say they use influencers to get brand stories and key messages out, while close to one-third (32.5%) are considering doing so, according to the results of a recent report by PR News and Meltwater.
Read MoreDigital Marketing Tools [INFOGRAPHIC]
This infographic from Crello illustrates 100 digital marketing tools for creating, optimizing, managing, measuring and analyzing content.
Read MoreSocial Channels Used By Generation V & Millennials, 2017-2019 [CHART]
The latest Infinite Dial report from Edison Research and Triton Digital reveals that 61% of respondents ages 12 and older report using Facebook, down from a peak of 67% in 2017. But while Facebook usage is on the decline, Instagram is rising.
Read MoreChannels Where Mobile Users Encounter Offensive Content [CHART]
According to an April 2019 report from mobile video ad network AdColony, three in five consumers worldwide encounter offensive content on Facebook.
Read MoreCambridge Analytica's Effect On Online Privacy Concerns [CHART]
A majority of US internet users said that Facebook sharing data with Cambridge Analytica raised some level of concern over how their information is used online.
Read MoreMobile-Only Social Network Users, 2017-2021 [CHART]
Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. eMarketer forecast that 51.7% of US social network users will be mobile-only in 2019.
Read MoreInfluencer Marketing ROI [INFOGRAPHIC]
This infographic by Grin illustrates aspects of the return on investment of influencer marketing.
Read MoreMost Effective Content Marketing Formats For Influencers [CHART]
Four in 5 marketers believe that influencer marketing is effective. The likely reason, according to a report from Mediakix, is that a majority (89%) say that the ROI they generate from influencer marketing is comparable or better than other marketing channels.
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